Torbay Council has welcomed the news that the Coca-Cola Christmas truck will be visiting Torquay on Wednesday 17 December.

The council has been working closely with the promotional company to ensure that the UK’s favourite Christmas truck will visit the Bay to spread a little festive happiness. It will be situated outside Primark in Lower Union Street, Torquay, between 12noon and 8pm.

To many of us, the sight of Coca-Cola’s iconic ‘Holidays Are Coming’ advert signifies the start of the Christmas season. Soon, people across the nation can be set for even more festive joy as the unmistakable Coca-Cola Christmas truck makes a return, embarking on a nationwide tour starting on 28th November.

Stopping at 45 locations up and down the country, the iconic Coca-Cola truck will give fans the opportunity to take part in a unique experience by getting up close and personal to the famous vehicle. On each stop, people have the chance to take pictures with the truck as it lights up (just like the advert), whilst enjoying a snowy winter wonderland setting and a refreshing Coca-Cola or Diet Coke as a choir sings Christmas hits.

Coca-Cola believes in the importance of giving a little happiness over the festive season, so alongside the highly anticipated ‘Holidays Are Coming’ advert, this year Coca-Cola will launch a new TV advert ‘Give a Little Happiness.’

People around the UK can also expect to receive more happiness, with the launch of limited edition Christmas glass ‘ribbon’ bottles - with a clever label that can transform into a gorgeous Christmas bow - available online and in-store at Selfridges. ‘Share a Coke with…’ reindeer bottles will also be available on 500ml bottles featuring the names of our favourite reindeers, including Rudolph, Dancer and Blitzen.

Bobby Brittain, GB marketing strategy and activation director for Coca-Cola says, “Every year the support for our ‘Holidays Are Coming’ advert enables us to deliver a truly exceptional experience to people across the UK. This year is no exception. As we help celebrate the lead up to Christmas, we’re looking forward to being able to give a little happiness to people around the UK.”

In 2013, fans were keen to check out the route of Coca-Cola’s Truck Tour as its website received nearly two million hits. 200,000 people appeared in the photos taken from the visits and throughout the Christmas campaign, festive cheer was shared 57 million times using #HolidaysAreComing.

Ever since the Coca-Cola Christmas truck first appeared on screens in November 1995, it has become a regular feature of festive TV schedules in more than 100 different countries. It is universally recognised as a personal countdown to Christmas.

-ENDS-

For more information:

For more information visit holidaysarecoming.com or cokechristmas.co.uk.

#HolidaysAreComing
#GiveHappiness

Or contact:

Harriet Sharp hsharp@lexisagency.com on 020 7908 6428
or Jessica Collier jcollier@lexisagency.com on 0207 908 6476

In 2014, the truck will be visiting 45 locations across the UK including:

Elgin – 28th Nov
Trafford Centre, Manchester – 28th Nov
Perth – 29th Nov
Preston – 29th Nov
Ayr – 30th Nov
Manchester – 30th Nov
Glasgow – 1st Dec
Sheffield – 1st Dec
Penrith – 3rd Dec
Liverpool – 3rd Dec
Morecambe – 4th Dec
Caernarfon – 4th Dec
Middlesborough – 5th Dec
Wrexham – 5th Dec
Gateshead – 6th Dec
Newtown – 6th Dec
Scarborough – 7th Dec
Swansea – 7th Dec
Hull – 8th Dec
Cardiff – 9th Dec
Lincoln – 10th Dec
Bristol – 10th Dec
Grimsby – 11th Dec Birmingham – 11th Dec
Leeds – 12th Dec
Gloucester – 12th Dec
Huddersfield – 13th Dec
Swindon – 13th Dec
Derby – 14th Dec
Glastonbury – 14th Dec
Coventry – 15th Dec
Looe – 15th Dec
Northampton – 17th Dec
Torquay - 17th Dec
Milton Keynes – 18th Dec
Poole – 18th Dec
Luton – 19th Dec
Havant – 19th Dec
Potters Fields Park, London – 20th Dec
Burgess Hill – 20th Dec
Norwich – 21st Dec
Thanet – 21st Dec
Clacton-on-Sea – 22nd Dec
Bishops Square, London – 22nd Dec
Wembley, London – 23rd Dec

Notes to the Editor:

About Coca-Cola Great Britain:

Coca-Cola Great Britain are responsible for marketing 21 brands and over 100 products to consumers across Great Britain, focusing upon developing new brands, extending existing brands and protecting trademarks including Coca-Cola (recognised as the world’s most valuable brand). Other Coca-Cola Great Britain brands include Diet Coke, Coke Zero, Fanta, Sprite, Dr Pepper, Oasis, Glaecau vitaminwater, Oasis, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade. For more information about Coca-Cola in Great Britain, please visit our website at www.coca-cola.co.uk