Before you start
- Resident sign-ups open in September. They will receive their card and parking permit, where applicable, by post in December to start using these from January 2025 onwards.
- All offers must start from January 2025 onwards. You can submit your offer any time from now and we will add these to our website on a regular basis. Please inform us in advance of any changes you wish to make to your offers.
- There are restrictions on advertising certain products on our website. View our website advertising policy for more information.
Tips for Creating an Offer
Your starting point – your business needs
- What will appeal to your customers? What do you want to achieve by providing an offer?Your own experience may tell you what will work. What would attract you?
- Cannot offer a discount? Be creative with your offer to provide value to both the business and customers, even without a financial discount.
A few questions to help you start creating your offer:
- Need a boost between 5pm and 7pm? Are you quiet on Tuesdays or in January?
- Busy at lunch or dinner? What about meal deal until 11am or before 5pm?
- Who is your typical or desired customer? Parents with children: free kid’s drink? Retired people? Students?
Ideas for creating an offer -
Loyalty perks
- Create loyalty cards offering free or discounted items or service - Free coffee after five visits, 10% off fifth car wash.
Limited offers
- Introduce limited edition items or time-limited offers - Limited time special menu, 2-hour sunset trip in September, Limited edition cake flavour.
Exclusive experiences
- Consider behind-the-scenes tours or member-only events - Kitchen tour with cupcake decorating, Luxury travel experience.
Bundled offers
- Combine products or services to create a more attractive package - Coffee and pastry offer, Wetsuit and paddleboarding combo, Service and MOT deal.
Workshops and classes
- Offer free or discounted sessions - Cooking classes, Photography workshops, Baking masterclass.
Priority service
- Provide fast-track services - Priority booking, Dedicated time slots.
Introductory offer
- Attract new customers with an initial offer - 3-day free trial at the gym, 20% off first treatment, 10% off first car service.
Free samples
- Attract new customers with samples - Free mini pastry with any drink, Free nail polish with manicure? Free mini shampoo with haircuts?
Referral rewards
- Encourage referrals with perks - Free product or service on their next visit for a successful referral, 15% for bringing a friend.
Collaborate with other businesses
- Partner for combined offers - Gym members get a 10% smoothie at a local café, a dinner deal with a theatre ticket.
Free consultations
- Offer complimentary advice sessions - Free landscaping tips at garden centre, Free troubleshooting at gadget store, Free styling advice.
Sell more of the same thing
- Try stepped discounts to encourage bigger purchases - 15% for one, 25% for buying three, 40% off a second game.
Increase the value of footfall
- Discount an additional purchase - 50% off a cake when buying a coffee, 20% off wheel alignment when buying a new tyre.
Birthday perks
- Give special birthday offers - Free dessert, 15% beauty treatments, 10% hotel stay.
Free upgrades or value-added services
- Free interior cleaning with every exterior wash, Free gift-wrapping for purchases above £10, Free oil change with MOT.
Sell off specific stock
- Target goods with sell-by dates or end-of-line products with discounts.
Local appreciation days
- How about dedicated days or hours with special deals just for locals?
Choose the type of offer that suits you best – whether it’s ongoing or time-limited, financial discount or non-financial offer.
Ready to Join My Bay?
Hopefully, this gives you all the information you need to create your first offer. We look forward to having you as part of the My Bay business community!
If you have any questions, or need help creating your offer, please get in touch.