Fairtrade

In September 2004, the first Fairtrade Steering Group for Torbay was set up. Their aim was to raise awareness and support for Fairtrade. It was also to help Torbay achieve Fairtrade Borough status. The Fairtrade Foundation award this to areas that have made a significant commitment to supporting Fairtrade.

Torbay achieved Fairtrade Status in February 2007 thanks to:

• residents
• businesses
• schools
• local groups/organisations

To achieve Fairtrade status, we continue to meet the following 5 goals:

1. Supporting Fairtrade and serving Fairtrade tea and coffee where possible.
2. A range of at least two Fairtrade products available in local shops, cafes and establishments.
3. Work places use Fairtrade products.
4. Attract media coverage and popular support for the campaign.
5. A local Steering Group meets to ensure progress and continued commitment to the campaign.

The Steering Group will continue its efforts to increase support for Fairtrade. It will ensure that Torbay retains its Fairtrade Borough status in the future.

Some of the focus areas for the future are:

• To work with schools in Torbay to raise awareness.
• To expand the range of Fairtrade products that are available in local shops, cafes and restaurants.
• To encourage more local businesses to offer Fairtrade options to staff and visitors.
• To encourage local hotels and guesthouses to offer Fairtrade options to their guests.