Issue details

Tourism, Inward Investment and Maritime Marketing Support

 

 

The Mayor has requested an increase tourism and inward investment marketing activity in support of the Torbay Economic Strategy and its objective to ‘bring about the physical and economic regeneration of Torbay and deliver the benefits to the local community.

 

The Tourism Strategy seeks to develop the tourism sector in Torbay by steadying visitor numbers, attracting higher spending visitors and repositioning the English Riviera as a leading and inspirational UK destination. The Inward Investment Strategy seeks to increase full-time year-round employment in Torbay by capitalising on existing sector strengths and exploiting the offer of Torbay as a business destination.

Decision type: Key

Reason Key: Revenue Budget variation +£250,000;

Decision status: Recommendations Approved

Wards affected: (All Wards);

Decision due: 29 Sep 2011 by Council

Lead member: Mayor and Executive Lead for Employment and Regeneration, Finance and Audit

Lead director: Charles Uzzell

Contact: Steve Parrock, Chief Executive of TDA Email: steve.parrock@tda.uk.net.

Consultation process

Meetings and circulation of papers.

Consultees

Mayor, Executive Leads, Executive Head Residents and Visitors Services and English Riviera Tourism Company Chief Executive Officer

Reason for inclusion in Forward Plan: The campaign is will lead to increased exposure for the area as both a holiday and business destination. This is anticipated to generate additional enquiries and visitor stays which will benefit the local economy and lead to additional inward investment enquiries in line with the inward investment work being delivered by Torbay Development Agency again with positive local economic impacts.

Key Risks: Promotional spend can lose its impact if not strategically planned to have maximum impact of timing and stakeholder engagement. Torbay Development Agency will ensure maximum engagement from partner agencies to help deliver efficient and effective destination marketing management.

If you want to make representations contact:: Alan Denby, telephone (01803) 208671, email alan.denby@tedcltd.com

Decisions

Agenda items

 

Contact Governance Support

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