1.         To consider how we use our cultural assets (e.g. English Riviera Global UNESCO Geopark, Agatha Christie and Torre Abbey etc.) to help them become self-sustaining in the future and ensure they are being maximised for our tourism and culture offer.

2.         To consider how the Council uses data to inform decision in relation to use of cultural assets.

Information Required:

·         Cultural Strategy - Enjoy, talk, be, do, a Cultural Strategy for Torbay and its communities 2014-2024 - Cultural Strategy-document.pdf (torbay.gov.uk)

·         List of cultural assets.

·         Details of any promotion of our cultural assets.

·         Details of the data used to inform decision making in relation to cultural assets.

Key Lines of Enquiry:

·         What is the direction of travel for the revised Cultural Strategy – Note: Martin Thomas, Executive Director for Torbay Culture gave a presentation on this at the meeting held on 20 November 2023.

·         What are our cultural assets?

·         Which ones are promoted and which ones are not?

·         What is the Council currently doing to support the financial sustainability of our cultural assets?

·         How do we priories our resources to ensure that the assets with the greatest strategic importance which contribution most towards the identity, reputation and brand of Torbay.

·         How and what data is used to inform decision making in relation to cultural assets?

Note:  An updated document:  Responses to Key Lines of Enquiry Cultural Assets has been provided with the following Appendices

(Due to the sensitive commercial and financial data contained within the appendices they are exempt from publication in the public domain (except Appendices 1, 13 and 14)).

·         Appendix 1 - Cultural assets currently within the remit of the Culture and Events team

·         Appendix 2 - Torre Abbey 2021-2025 business plan reviewed Jan 2022 (Exempt)

·         Appendix 3 - Torre Abbey 3 year budgets - for 2021/22 2022/23 2023/24 (Exempt)

·         Appendix 4 - Torre Abbey restoration budget (Exempt)

·         Appendix 5 - Monthly KPi report Torre Abbey (Exempt)

·         Appendix 6 -Marketing spend Torre Abbey 23-24 (Exempt)

·         Appendix 7 - Geopark marketing strategy 23-24 (Exempt)

·         Appendix 8 - Geopark 3 year budgets - for 2021/22 2022/23 2023/24 (Exempt)

·         Appendix 9 - ERUGGp_27.11.23_ReviewEventsCultureTourism. Responds to the point “Detail on how critical funding is for UNESCO Geopark, why it is critical and what is the gap.” (Exempt)

·         Appendix 10 - Overview marketing plan 2023-24 – a plan of all marketing activity within the department (Exempt)

·         Appendix 11 - Social media data – data from various social media campaigns across the department including Geopark and Torre Abbey (Exempt)

·         Appendix 12 - Marketing activity 2023 (Exempt)

·         Appendix 13 - MThomas presentation for committee 20 Nov 2023 – Martin’s presentation from last Task and Finish Group meeting

·         Appendix 14 – Geopark Annual Report 2022

Other background documents:

·         Torbay Heritage Strategy 2021-2026 - Torbay Heritage Strategy - Torbay Council

·         Heritage Places Fund - £200million funding for Heritage Places will boost local economies and pride in place | The National Lottery Heritage Fund and Torbay to be included in £200m commitment launched by The National Lottery Heritage  ...  view the full agenda text for item 3.