Decision - The English Riviera Destination Management Plan (DMP) Review

The English Riviera Destination Management Plan (DMP) Review

Decision Maker: Cabinet

Is Key decision?: Yes

Is subject to call in?: No

Purpose:

The new Destination Management Plan 2022-27 sets out the vision and objectives, markets for growth, destination development, management, delivery model and SMART action plan.

Decision:

That the draft English Riviera Destination Management Plan 2022-27, be approved for public consultation.

Reasons for the decision:

The Destination Management Plan 2022-2027 sets out the interventions that can help propel the English Riviera forward and ensures there is a planned approach to the recovery and growth of the visitor economy post Covid-19 and over the next five years.

Alternative options considered:

An alternative option would be to continue with the existing plan, this option was discounted as the existing plan was no longer appropriate and out of date.

Implementation:

This decision will be implemented immediately.

Information:

The Cabinet’s approval was sought to launch public consultation on the reviewed English Riviera Destination Management Plan (DMP). The new Destination Management Plan 2022-27 sets out the vision and objectives, markets for growth, destination development, management, delivery model and action plan to take the destination forward.

At the meeting Councillor Long proposed and Councillor Morey seconded a motion that was agreed unanimously by the Cabinet, as set out above.

Interests and Nature of Interests Declared:

None.

Publication date: 27/05/2022

Date of decision: 24/05/2022