Torbay's existing Economic Strategy covers the period 2013-2018 and the Tourism Strategy covers the period 2010-2015.  The Economic Strategy is one of the Council’s key Policy Framework documents, with the Tourism Strategy being a sub document of this Strategy.

The period covered by the Tourism Strategy has now expired and the Strategy has been reviewed and updated in light of changes to local government funding and national tourism policy.  The Tourism Strategy needs to feed into the revised Economic Strategy and it is therefore proposed that two Strategies will be reviewed together to ensure they complement each other.

To publish for consultation the draft Tourism Strategy English Riviera Destination Management Plan 2016-2021 Pride in Place.

To enable a six week public consultation period from 9 December 2016 on the draft strategy to be carried out in accordance with paragraph F4.1 of the Standing Orders – Budget and Policy Framework.

None

This decision will come into force on 8 December 2016, so as to commence the formal six week consultation process on this policy framework document.

The English Riviera Destination Management Plan 2016-2021 is proposed to replace the existing Tourism Strategy and establish a shared approach to effectively manage the whole tourism destination for Torbay.  It focuses on developing a successful visitor economy presenting clear actions and the different stakeholders involved to deliver the Plan and take the destination forward.  This approach is supported by VisitBritain and VisitEngland as an essential tool further supporting Government policy, encouraging destination organisations to become focussed and efficient.

The Mayor has declared an interest in this strategy and has delegated the decision to the Executive Lead for Tourism, Culture and Harbours (Councillor Amil) in accordance with paragraph 3(iv) of Schedule 5 – Delegation of Executive Functions.